PRP285 - Strategic Communication
Course Description
Effective communication doesn’t happen by chance. It requires strategy, insight and a deep understanding of audiences.
In this course, you’ll learn how to design communication strategies that align with organizational goals, influence public opinion and deliver measurable results. Drawing on research, behavioural science and persuasion principles, you’ll explore how strategic communicators build trust, drive engagement and support organizational success. You’ll develop practical skills in audience analysis, persona development, message design and channel selection, ensuring your communications reach the right people with the right message at the right time. You’ll also examine emerging challenges and opportunities like misinformation, artificial intelligence and the rapidly changing media landscape.
Through real-world case studies and hands-on exercises, you’ll learn how to plan, implement and evaluate communication strategies that support leadership, strengthen relationships and create lasting impact.
The final assignment for this course is due one week after the course ends.
Applies Towards the Following Certificates
- Public Relations Certificate : Required Courses