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Course Description

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the major principles, concepts and functions of marketing in both profit and non-profit settings.

In addition to learning basic marketing techniques, you will learn to appreciate the importance of strategic market- and customer-focused approaches for organizational success in an ever-competitive and dynamic global environment.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Marketing Management
Type
Virtual class
Days
T
Time
6:00PM to 9:30PM
Dates
Sep 15, 2026 to Dec 01, 2026
Schedule and Location
Contact Hours
42.0
Location
  • Online
Course Fee(s)
Fee $675.00
Drop Request Deadline
Sep 10, 2026
Transfer Request Deadline
Sep 10, 2026
Withdrawal Request Deadline
Sep 15, 2026 to Dec 01, 2026
Instructors
Section Title
Marketing Management
Type
Virtual class
Days
T
Time
6:00PM to 9:30PM
Dates
May 04, 2027 to Jul 20, 2027
Schedule and Location
Contact Hours
42.0
Location
  • Online
Course Fee(s)
Fee $675.00
Drop Request Deadline
Apr 29, 2027
Transfer Request Deadline
Apr 29, 2027
Withdrawal Request Deadline
May 04, 2027 to Jul 20, 2027
Instructors
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